Andrea Fohrman

Brand Identity
Art Direction
Marketing
Social Media

Constructing an Art Direction with dynamic collage mixed with a vintage flair that becomes the bedrock for marketing and designing for Andrea Fohrman’s designer luxury gemstone jewelry.

2022

Andrea Fohrman is a designer luxury jewelry brand that sells hand-crafted and custom designed jewelry made from procured gemstones. Andrea Fohrman approached Antigeneric Studio in designing and expanding her Brand Identity and e-commerce Website.

Andrea’s designs are inspired by the colors and visuals of the sky, the gemstones from the earth, and vintage antique jewelry that she uses as her inspirations for her timeless pieces. We art directed and executed Marketing Strategies that nod to Andrea’s jewelry and her inspirations through artistically curated and collaged images that give a feeling of timeless nostalgia and energetic play.

The Strategy

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