Studio Darci

Web Design + Development
Brand Identity
Art Direction
Photography

Constructing and designing a brand identity around a Celebrity Personal Trainer and Fitness instructor Darci Bawdon

2022

Celebrity Personal Trainer and Fitness Instructor Darci Bawdon reached out to Antigeneric Studio to help her business scale and expand her services to a wider audience. Originally doing business as Darci Bawdon, we had decided to build a fitness community and brand around Darci as Studio Darci.

The Strategy

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